Superskill Graphics which was established in 1982 as a publishing services business was not spared of the effect brought about by the digital disruption which resulted in a drastic drop in the demand for the services provided by Superskill and their peers in the printing and publishing industry. The change in its industry landscape coupled with other challenges faced including rising costs and aging workforce drove the business owner into making a tough decision at the crossroad.
After going through some diagnostic and advisory sessions with the SME Centre@SCCCI, Mrs Tan decided to ride on the CDG assistance for a business transformation. Superskill has since identified a new market segment and a new business model, thus transforming themselves from a publishing service provider into a one-stop marketing solutions provider that offers multi-channel communication. They also saw a 10% increase in their sales revenue and significant productivity improvement over a short span of less than a year. The enterprise also went through a branding exercise and set up a new business unit branded under Provomo that offers marketing consultancy services.