Our Team

Our Team of Business Advisors

SME Centre@SCCCI

Lee Lay See

Principal Business Advisor

Lay See possesses over 20 years of commercial experience focusing primarily on business development and general management with exposure both locally and internationally. Her passion is in helping SMEs identify gaps and prioritise next steps in capability development holistically towards growth and scalability. With her IT qualification and experience, she also has a special interest in guiding SMEs towards digital transformation and shares frequently on workshop topics relating to digital capability development. She has led and completed two group-based upgrading projects for the F&B and Education sectors.

Tay Bok Swee

Senior Business Advisor

Bok Swee has over 20 years of working experience in Operations. He graduated with a Bachelor degree in Electrical Engineering and Master of Business Administration. With his wealth of experience, he provides good advisories to SMEs on how to strengthen their business processes, leverage on the broad-based government grants and build capabilities for growth. He also conducts Productivity and Human Resources workshops for interested SMEs and has led a few Group-Based Upgrading Projects in areas of e-commerce and digital payment for specific trade.

Ho Chee Kuen

Business Development Advisor

Chee Kuen has over 25 years of commercial banking experiences with focus on business development and corporate financing prior to joining SME Centre@SCCCI. With the vast knowledge of the banking industry and experiences in dealing with diverse businesses, Chee Kuen is able to provide practical and industry specific advice to the local enterprises. He also has deep interest in helping the SMEs to improve their operational efficiency and financial management capability.

Lim Hui Ping

Senior Business Advisor

Hui Ping has more than 15 years of working experiences in the banking industry before joining SME Centre@SCCCI. Over the last 11 years, she has focused on providing guidance and assistance to SMEs on government programmes and financing schemes to help companies build capabilities for growth. She has passion in helping companies in training and development.

Aaron Toh

Senior Business Advisor

Trained in Marketing and Business Management, Aaron is a frequent speaker for our capability workshops covering marketing and branding, digital transformation and business innovation. He has worked with partners to jointly deliver insightful seminars for SMEs and provides business diagnostic services in Branding, Business Model Canvas and HR. Aaron has participated in the Group-Based Upgrading Project of SME Centre@SCCCI to help companies build data management capabilities through group learning.

Beny Ke Zhi Ming

Senior Business Advisor

Beny has more than 15 years of experience in the electronic

design and manufacturing sectors with various MNCs prior to joining SME Centres as Senior Business Advisor, an initiative under Enterprise Singapore. He holds a 1st class honours degree in Electronic Engineering from the University of Essex in United Kingdom and has substantial regional working experiences and knowledge of culture differences in countries like Japan, Taiwan, Indonesia, Korea, and China. He looks forward to assisting the local SMEs to grow, through his business knowledge and continuation of support provided them in building business capabilities.

Satellite Office

Aaron Toh

Senior Business Advisor (Team Lead)

As the Team Lead for Satellite Operations, Aaron has great passion in helping enterprises and heartland merchants succeed and grow. Aaron brings forth his knowledge in marketing, HR, international quality standards and productivity improvement to assist SMEs build capabilities and enhance competitiveness. He has helped many companies navigate various government grants in meeting their business needs and also led a Heartland Digital Upgrading Project.

Don Tan

Senior Business Advisor

Trained in international marketing, Don has over 20 years of experience in retail operations, brand development and franchise businesses in China, Southeast Asia and Singapore. With his overseas experiences, Don continues to assist companies build capabilities and grow beyond local markets with government support schemes. Don is the key contact for Toa Payoh HDB Hub Satellite Office.

Kevin Lok

Business Advisor

Kevin has over 25 years of operational experience in various capacities within business development and talent management in various industries. He provides advisory on productivity, manpower and capability development programmes to help SMEs cope with business challenges and improve operational efficiency. Kevin has also participated in the Heartland Go Digital Project and helped merchants adopt digital solutions and e-payments.

TAKE YOUR BUSINESS TO THE NEXT LEVEL

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SME Centre@SCCCI

Trade Association Hub

9 Jurong Town Hall Road #03-18,

Jurong Town Hall, Singapore 609431

Tel: (65) 6337 8381

HP: (65) 9457 2265

(65) 8202 3424

Email: enquiry@smecentre-sccci.sg