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Our Team of Business Advisors

SME Centre@SCCCI will be glad to assist you in your enquiry. Click here to book an appointment. 


Lee Lay See

Principal Business Advisor

Lay See possesses over 15 years of commercial experience focusing primarily on business development and general management with exposure both locally and internationally. Her passion is in helping SMEs identify gaps and prioritise next steps in capability development holistically towards growth and scalability. With her IT qualification and experience, she also has a special interest in guiding SMEs towards digital transformation and shares frequently on workshop topics relating to digital capability development. She has led and completed two group-based upgrading projects for the F&B and Education sectors.

Tay Bok Swee

Senior Business Advisor

Bok Swee has over 20 years of working experience in Operations. He graduated with a Bachelor degree in Electrical Engineering and Master of Business Administration. With his wealth of experience, he provides good advisories to SMEs on how to strengthen their business processes, leverage on the broad-based government grants and build capabilities for growth. He also conducts Productivity and Human Resources workshops for interested SMEs.

Zhao Qianyu

Senior Business Advisor

Qianyu was in the media industry prior to joining SME Centre@SCCCI. She has knowledge with marketing and PR work, as well as venturing into China market. She has assisted many SMEs with building capability in marketing, productivity improvement, venturing overseas and tapping on government assistance schemes.

Lim Hui Ping

Senior Business Advisor

Hui Ping’s working experiences in the banking industry for over 15 years and over 5 years as a business advisor with SME Centre@SCCCI have given her an edge in providing guidance and assistance to SMEs in their journey building business capabilities for growth.

Don Tan

Business Advisor

Trained in international marketing, Don has over 20 years of experience in retail operations, brand development and franchise businesses in China, Southeast Asia and Singapore. With his overseas experiences, Don can assist companies to build capabilities and grow beyond local markets. 

Tjai CS

Senior Productivity Advisor (Associate)

Tjai is a veteran champion and practitioner who has helped to deploy Business Excellence/Organisational Excellence, Business Process Improvement, ISO-based Management Systems (QEHSR – Integrated), Productivity Management, Quality Improvement and Best-Practices and Benchmarking in both private and public service organisations.

SME Centre @ SCCCI

  9 Jurong Town Hall Road #03-18 Trade Association Hub Jurong Town Hall Singapore 609431
  (65) 6337 8381

Satellite Office

Alan Wong

Principal Business Advisor

Alan accumulated over 15 years of experience in business development, marketing, investment and asset management.

Based at the Toa Payoh HDB Hub satellite centre, Alan advises SMEs in developing marketing and HR capabilities and recommends appropriate schemes and programme to help them transform and build capabilities. Guiding SMEs on the fundamental of branding framework and readiness for overseas expansion is also his forte.

Aaron Toh

Senior Business Advisor

Trained in Marketing and Business Management, Aaron has great passion in helping and seeing SMEs succeed and grow. In his 7-year experience being a business advisor, Aaron brings forth his knowledge in marketing, HR, international quality standards and productivity improvement to assist SMEs build their capabilities for business growth. Through his frequent speaking engagement at events and public workshops, Aaron has shared relevant tips and guidance on digital marketing, branding, workplace culture and productivity solutions for SMEs. Aaron also provides updates and guides SMEs on various government assistance programme.

Kevin Lok

Business Advisor

Kevin has over 25 years of operational experience in various capacities within business development and talent management in various industries. He provides advisory on HR and manpower assistance programmes to help SMEs to cope with manpower challenges and training and development.

SME Centre@Central

HDB Hub BizThree
  490 Lorong 6 Toa Payoh #07-11 Singapore 310490
(65) 6715 7580 / (65) 9457 2265

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